Profile
Accomplished and results-driven Digital Product Manager with a diverse background in health-tech, prop-tech, HR, and e-commerce. Expertise as both a business analyst and full-stack software developer, excelling at delivering innovative digital solutions. Known for an analytical and customer-centric approach, adept at balancing strategic business imperatives with exceptional user experiences, fostering collaboration, and driving measurable success.
Dowload CVKey Achievements
- Enhanced clinical decision support, operational efficiency, and long-term product sustainability by managing the successful replatforming and rebranding of Telstra Health’s Medicines Information management system into Entry Point, and spearheading a UX and technology stack upgrade of the AusDI product for internal and external customers.
- Positioned Telstra Health as a national leader in digital health interoperability by leading delivery of Australia’s first secure, interoperable SMART on FHIR work capacity certificate, resulting in subsequent multi-million-dollar government contracts (ReturnToWorkSA).
- Created a new recurring revenue stream for MedicalDirector by establishing and launching the organisation’s first medicines Clinical Decision Support (CDS) Data-as-a-Service platform, mapped to AMT (SNOMED CT-AU), achieving a signed customer contract (2018–2019).
- Generated £400k+ in incremental annual revenue for the UK’s #1 personalised gifts retailer (Getting Personal) by defining, building, and delivering a custom retail data analytics platform directly aligned to core business KPIs.
- Improved conversion, reduced churn, and elevated brand quality across 290+ independent hotels by leading the end-to-end rebranding and delivery of Best Western Hotels’ UK/Europe business-critical marketing and e-commerce platform in collaboration with internal teams and external partners.
- Reduced financial processing time by 80% and eliminated manual errors by leading the automation of credit-card reconciliation workflows across Best Western Hotels’ phone-based sales channels.
Core Competencies
| Competency | Description | Tools/Methodologies |
| Product Strategy Development | Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition. | North Star Metric, OKRs, SWOT Analysis, Business Model Canvas |
| User-Centered Design & UX Focus | Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products. | Design Thinking, Figma, User Personas |
| Data-Driven Decision Making | Use data to validate decisions and guide product improvements based on customer behavior and performance metrics. | Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau |
| Agile Methodology & Product Development Lifecycle | Lead teams through agile processes, ensuring smooth product development from ideation to launch. | Scrum, Kanban, Jira, Confluence |
| Stakeholder Management & Communication | Align cross-functional teams and communicate product value effectively to all stakeholders. | RACI Matrix, Microsoft Teams, Miro, PowerPoint |
| Technical Acumen | Understand technology and development processes to bridge the gap between business and engineering. | APIs, Postman, GitHub, DevOps principles |
| Roadmap & Backlog Prioritization | Prioritize features to maximize value and impact using structured frameworks. | MoSCoW, RICE, Trello, Productboard |
| Market & Competitive Analysis | Analyze market trends and competition to ensure product differentiation and growth. | Porter’s Five Forces, SEMrush, Ahrefs |
| Customer Empathy & Feedback Loops | Regularly engage users to gather feedback and iterate product features based on customer pain points. | NPS, UserTesting, Customer Journey Mapping |
| Financial Acumen & Business Value Creation | Align product goals with business outcomes like revenue, profitability, and customer retention. | P&L Management, ROI Calculations, Pricing Models |
| Growth Mindset & Continuous Learning | Stay updated on industry trends and continuously improve skills and processes. | Linkin Learning, Product-Led Growth, Lean Startup |
| Risk Management & Problem Solving | Identify risks early and develop solutions to ensure successful product delivery. | Risk Matrix, Root Cause Analysis, Fishbone Diagram |
Education
- BSc (Hon) Computer Studies (2.1) Teesside University, Middlesbrough, 2002 to 2004
Dissertation on Medical Information System using Microsoft Technologies - HND Computing (Information Technology) Teesside University, Middlesbrough, 2000 to 2002
Training & Certification
- Certified Scrum Product Owner (CSPO) Scrum Alliance, 2022
- First Aid St John Ambulance Australia (NSW)
- ICARE Customer Services Course Interchange & Consort Hotels, York, 2011
- City & Guilds AutoCAD 2D & 3D Design York College of Further & Higher Education, York, 1999 to 2000
- 8th Kyu Shodokan Aikido York, England
- 7th Kyu Shorinji Kan Jiu Jitsu York, England
- 2nd Kyu Kano Institute of Judo Randburg, South Africa